great Outdoor Industry companies that I've worked for…
NOVEMBER 2004 – Present
Photographic Adventures & Creative Offerings
:: Commercial Photography- Outdoor Products, Food & Craft Beer
:: Adobe Creative Cloud- Photoshop, InDesign, Illustrator & Acrobat Professional
:: Product & Brand Development > Marketing
:: Creative Writing, New Business Development & Strategic Planning
:: Social Media & Content Management, SEO & Ecommerce
:: Blog Marketing, InstaGram, Facebook, Flickr, Google+, Linkedin, Pinterest, Twitter & Youtube
:: The Latest Outdoor Techgear™ Online from 2004 to July 2015
:: The Unique peak62 Product Mix, A Quality Selection Of Backpacking & Camping Gear
1996 – 2004
Founded in 1985, GSI Outdoors has established itself as the leader in Outdoor Cookware Innovation. In house design & exclusive manufacturing have established a most progressive line of Outdoor Cookware, Tableware & Accessories around.
GSI Outdoors products are distributed Worldwide, they boast Superior Quality & Technical Performance with a fun-loving attitude towards the Outdoor Experience.
designWorks! of Tahoe
1990 – 1996
My Tahoe based Think Tank offered Marketing, Product Development & Graphic Art Design Services to numerous Outdoor Industry Companies including…
CMI, GSI Outdoors, Johnson Camping, Katadyn Of Switzerland,
Kenyon, Suunto USA, Timberline, Timex & Vasque.
We were among the first to install a leading edge computer Pre-Press Network of Hardware & Software.
I produced & photographed numerous seasonal Brochures & Catalogs on location in the Tahoe Region.
As a Consultant to numerous Companies I had the opportunity to experience to thrive in a range of Manufacturers & Management Styles.
Products & Packaging of my Design are featured in Major Retail Locations throughout the World.
1983 – 1990
Under my direction, Adventure 16’s Wholesale Division expanded to servicing over 2,700 Dealers Nationally. With the Support of my Team, we conceived numerous Trendsetting Service & Sales Programs including “Same Day Shipping” with an efficient Warehousing System that targeted six time turn with excellent In-Stock availability.
I Produced & Photographed our Annual Catalog, Monthly Newsletters & Numerous other Graphic Arts Projects.
Supervised the Installation of a Main Frame Computer that Handled Financial & Dealer Service Functions for the Entire Corporation.
1978 – 1983
Duties included those of Operations & National Sales Manager, Advertising Director, VP of Retail Operations & Member of the Board of Directors.
I was directly responsible for Sales, Direction of Independent Representatives as Well as Marketing & Advertising for four Divisions.
Financial responsibilities included Pro-Formas, Budgets, Banking Relations, Line of Credit, Accounting Supervision & the Bottom Line.
Product Design & Development, Trade Show Management & Production of Wholesale & Retail Mail Order Catalogs.
Granite Stairway Mountaineering
1973 – 1978
Retail Sales- Backpacking, Climbing, Mountaineering & Cross-Country/Alpine Ski Equipment. My Basic Duties Included… Sales & Rental Program Management, Display & Fixture Design, Inventory Control, Daily Cash Counts, Restocking & Sales Analysis.
Retail Store Manager- Responsible For Sales Analysis & Trend Studies, Advertising, Displays, Cash Counts, Deposits, Rentals & the Complete Redesigning of the Stores Interior & Exterior. In addition I Shared the Buying Duties for our Four Retail Store Chain.
General Manager- Performed the duties of Buyer, Advertising Director, Wholesale Sales Manager & sat on The Board Of Directors. In Buying, I Was Responsible for Purchases in both Hardgoods & Softgoods, I Developed a Retail Mail Order Catalog with a Creative Writing, Photography & Design Style. I Developed an Efficient Inventory-Backorder & Restocking Program to improve our Turn. In Early 1978, I produced Granite Stairway's first full Wholesale Catalog featuring a unique Selection of Quality Outdoor Accessories. As a Member of the Board of Directors, I initiated Actions to further Advance the Success of Both the Retail & Wholesale Divisions.